Almost 10 years ago now, the first time I saw one of my designs in a real life, actual, proper store was a special moment for me. Sure, it was a bit damp from condensation, it wasn’t the best print quality, and it had been stacked the wrong way around on the shelf... but it was real! I could pick it up and hold it and even chuck it in my trolley!

What I have enjoyed the most working for a packaging design agency is the need for a multi-disciplinary skillset. It keeps things interesting. Will I be collaborating with a food stylist to make sure the melted cheese pull on that pizza slice is just right, firing up Blender to 3D model a bespoke wine bottle, illustrating a cow shaking its booty for a brand of milkshakes, or coming up with terribly innappropriate puns for a pack of sausages? The variety of work is what has given my dedication to this role such longevity.